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Rock Experience nasce nel 2012 dall'esperienza di Fashion Victims, azienda produttrice di abbigliamento tecnico e di moda. La passione per l'outdoor e l'impiego di materiale di alta qualità, unitamente allo stretto rapporto instaurato con i clienti, sono i punti forti di Rock Experience.
Cesare Ferrino ebbe il suo lampo di genio nel 1870, lavorando in un negozio di vernici a Torino: realizzare tessuti impermeabili. Il suo marchio cominciò con la produzione di tende per le esplorazioni negli ultimi anni dell'Ottocento. Una miriade di grandi esplorazioni durante tutto il Novecento furono rese possibili grazie all'equipaggiamento tecnico di Ferrino, dalle ascese del Lhotse e del Gasherbrun di Messner all'attraversamento dell'Antartide sugli sci di Borge Ousland.
